The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
by
Neumeier, Marty.
Title
:
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
Author
:
Neumeier, Marty.
ISBN
:
9780321348104
Personal Author
:
Neumeier, Marty.
Edition
:
Rev. ed.
Publication Information
:
Berkekley, CA : New Riders, ©2006.
Physical Description
:
194 pages : illustrations ; 21 cm
General Note
:
The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Includes index.
Contents
:
Differentiate -- Collaborate -- Innovate -- Validate -- Cultivate.
Abstract
:
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.
Subject Term
:
Brand name products.
Brand name products -- Planning.
Branding (Marketing)
Produits de marque.
Produits de marque -- Planification.
Stratégie de marque.
Brand name products. (OCoLC)fst00837883
Brand name products -- Planning. (OCoLC)fst00837896
Branding (Marketing) (OCoLC)fst01743755
Produits de marque - Planification.
Added Corporate Author
:
American Institute of Graphic Arts.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Recommended Books | 000114670 | 658.827 NEU | 1 |
| VEGA Cape Town | Recommended Books | 000035031 | 658.827 NEU | 1 |
| VEGA Cape Town | General Books | 000035029 | 658.827 NEU | 2 |
| VEGA Durban | Prescribed books | 000013377 | 658.827 NEU | 1 |
| VEGA Pretoria | General Books | 000009485 | 658.827 NEU | 1 |
| VEGA Pretoria | Recommended Books | 000160518 | 658.827 NEU | 2 |