Preface -- Foreword / Roger Black -- Introduction -- Guiding principles. Chapter 1. Don't make me think! : Krug's first law of usability ; Chapter 2. How we really use the Web : scanning, satisficing, and muddling through ; Chapter 3. Billboard design 101 : designing pages for scanning, not reading ; Chapter 4. Animal, vegetable, or mineral? : why users like mindless choices ; Chapter 5. Omit needless words : the art of not writing for the Web -- Things you need to get right. Chapter 6. Street signs and breadcrumbs : designing navigation ; Chapter 7. The first step in recovery is admitting that the home page is beyond your control : designing the home page -- Making sure you got them right. Chapter 8. "The farmer and the cowman should be friends" : why most Web design team arguments about usability are a waste of time, and how to avoid them ; Chapter 9. Usability testing on 10 cents a day : why user testing--done simply enough--is the cure for all your site's ills -- Larger concerns and outside influences. Chapter 10. Usability as common courtesy : why your Web site should be a mensch ; Chapter 11. Accessibility, cascading style sheets, and you : just when you think you're done, a cat floats by with buttered toast strapped to its back ; Chapter 12. Help! My boss wants me to ---- : when bad design decisions happen to good people.