Opportunities in direct marketing careers
by
Basye, Anne.
Title
:
Opportunities in direct marketing careers
Author
:
Basye, Anne.
ISBN
:
9780658002090
9780658002106
Personal Author
:
Basye, Anne.
Edition
:
Rev. ed.
Publication Information
:
Lincolnwood, Ill. : VGM Career Horizons, ©2000.
Physical Description
:
xiii, 145 pages ; 20 cm.
Series
:
VGM opportunities series
VGM opportunities series.
Contents
:
Direct marketing: its past, present, and future -- Direct marketing and the Internet -- Direct marketing companies -- Catalog companies -- Direct marketing agencies -- Telemarketing -- The list industry -- Database marketing -- Opportunities in other industries -- Educational preparation and internship opportunities -- Getting started.
Abstract
:
Covering diverse professions from accounting to zookeeping, this is the world's most comprehensive career book series. Always growing and reflecting the times, the series encompasses traditional careers as well as those in newer areas such as laser technology, robotics, and holistic health care. Each book offers essential information for job seekers on getting started, obtaining training, education, advancement, salaries, job responsibilities -- and more. Canadian information is included wherever appropriate.
Subject Term
:
Direct marketing -- Vocational guidance -- United States.
Direct marketing -- United States -- Case studies.