Strategic management in tourism
by
Moutinho, Luiz.
Title
:
Strategic management in tourism
Author
:
Moutinho, Luiz.
ISBN
:
9780851999265
9781281905031
Publication Information
:
Wallingford, Oxon, UK ; New York, N.Y. : CABI Pub., ©2000.
Physical Description
:
1 online resource (x, 349 pages) : illustrations
Contents
:
Trends in Tourism / L. Moutinho -- The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho -- Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho -- Human Resource Issues in Travel and Tourism / D. Nickson -- Financial Management in Tourism / J. Bridge and L. Moutinho -- Operations Management / G. Southern -- Strategic Quality Management / H. Maylor -- Strategic Planning / L. Moutinho -- The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector / P.A. Phillips and L. Moutinho -- Demand Modelling and Forecasting / S.F. Witt and L. Moutinho -- International Tourism Management / F. Go and L. Moutinho.
Abstract
:
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Subject Term
:
Tourism -- Management.
Added Author
:
Moutinho, Luiz.
Electronic Access
: