Web rules : how the Internet is changing the way consumers make choices
by
Murphy, Tom, 1953-
Title
:
Web rules : how the Internet is changing the way consumers make choices
Author
:
Murphy, Tom, 1953-
ISBN
:
9780585182810
9780793136131
Personal Author
:
Murphy, Tom, 1953-
Publication Information
:
Dearborn, IL : Dearborn, ©2000.
Physical Description
:
1 online resource (x, 303 pages)
General Note
:
Includes index.
Contents
:
Introduction: The Powerful Consumer -- Past Is Prologue: The Customer Is Right, Again -- Real-Time Media: Then and Now -- Gadgets: The Future and Getting There -- Interactivity: Taking Control -- Powershopping: Service, Please! -- Finance: In Your Interest -- Powerful Medicine: Cyberdocs On Call -- That's Entertainment: Unlimited Choice -- Journalism Verite: The Global Newsroom -- Introduction: Planning the Future -- Ann Winblad: Hummer-Winblad Venture Partners -- Trip Hawkins: 3DO Company -- Jerry Yang: Yahoo! -- Rebecca Eisenberg: Ecastinc.com -- Andy Grove: Intel Corporation -- Mike Bloomberg: Bloomberg LP -- Jerry Brown: Mayor of Oakland, California -- Paul Erdman: Author and Economist -- Barry Diller: USA Networks, Inc. -- Paul Saffo: Institute for the Future -- Web Rules: Conclusions and Challenges.
Abstract
:
Publisher Fact Sheet Consumers now rule the Web, & businesses must respond.
Annotation Argues that the Internet is leading us back to a situation where the consumer has power. The author explores the cyberworlds of media, medicine, entertainment, finance, shopping, and news, and discusses how Internet access is driven by users rather than purveyors. Fully half of the text is devoted to interviews with ten industry leaders, including Barry Diller (CEO of USA Networks), Jerry Yang (Cofounder of Yahoo!), and Ann Winblad Cofounder of Hummer-Winblad Venture Partners. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Subject Term
:
Internet marketing.
Consumers.
Electronic Access
: