Business strategy : an introduction
by
Campbell, David J.
Title
:
Business strategy : an introduction
Author
:
Campbell, David J.
ISBN
:
9780585462790
9780080476346
Personal Author
:
Campbell, David J.
Edition
:
2nd ed.
Publication Information
:
Oxford : Butterworth-Heinemann, 2002.
Physical Description
:
1 online resource (xxi, 478 pages)
General Note
:
Previous edition: 1999.
Contents
:
Index of key concepts; Preface to the second edition; Part 1 An introduction to the strategic process; Part II Internal analysis; Part III External analysis; Part IV Strategic implementation and management; Part V Case studies; Glossary of key terms; Index.
Abstract
:
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
Subject Term
:
Business planning.
Strategic planning.
Added Author
:
Stonehouse, George.
Houston, Bill, 1928-
Electronic Access
: