11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by
Weinreich, Len.
Title
:
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Author
:
Weinreich, Len.
ISBN
:
9780749428945
9780749435486
Personal Author
:
Weinreich, Len.
Publication Information
:
London ; Dover, NH : Kogan Page, ©1999.
Physical Description
:
xiv, 245 pages : illustrations ; 26 cm
Contents
:
Step 1. Revelation -- Step 2. The cult -- Step 3. Genesis -- Step 4. Articles of faith -- Step 5. Readings from the prophets -- Step 6. The quest for goodness -- Step 7. The God Agency Guide -- Step 8. The chosen people -- Step 9. The day of judgement -- Step 10. Sacrifice -- Step 11. On the other side.
Subject Term
:
Advertising agencies.
Advertising.
Advertising campaigns.
Advertising. (OCoLC)fst00797511
Advertising agencies. (OCoLC)fst00797812
Advertising campaigns. (OCoLC)fst00797831
Marketing.
Reclame.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 000025297 | 659.113 WEI | 1 |
| VC Durban North | General Books | 000020300 | 659.113 WET | 1 |
| VC Nelson Mandela Bay | Prescribed books | 000040154 | 659.113 WEI | 1 |
| VC Pietermaritzburg | General Books | 000090839 | 659.113 WEI | 1 |
| VC Pretoria | General Books | 000060457 | 659.113 WEI | 1 |
| VC Sandton | General Books | 000053349 | 659.113 WEI | 1 |