Visual persuasion : the role of images in advertising
by
 
Messaris, Paul.

Title
: 
Visual persuasion : the role of images in advertising

Author
: 
Messaris, Paul.

ISBN
: 
9780803972452
 
9780803972469

Personal Author
: 
Messaris, Paul.

Publication Information
: 
Thousand Oaks ; London ; New Delhi : Sage Publications, ©1997.

Physical Description
: 
xxii, 297 pages : illustrations ; 24 cm

Contents
: 
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.

Subject Term
: 
Advertising -- Psychological aspects.
 
Visual communication.
 
Commercial art.
 
Art publicitaire.
 
Communication visuelle.
 
Publicité -- Aspect psychologique.
 
Advertising photography -- Social aspects.
 
Commercial art -- Social aspects.
 
Visual sociology.
 
Advertising -- Psychological aspects. (OCoLC)fst00797734
 
Commercial art. (OCoLC)fst00869331
 
Visual communication. (OCoLC)fst01167997
 
Advertenties.
 
Beeldcommunicatie.
 
Psychologische aspecten.
 
Communicatiemiddelen.
 
Semiotiek.
 
Bildwerbung. (DE-588)4310111-2
 
Werbepsychologie. (DE-588)4140889-5
 
Bildwerbung.
 
Werbepsychologie.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
 
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html


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VEGA Cape TownGeneral Books000035878659.1 MES1On-Shelf Student
VEGA DurbanGeneral Books000012206659.1 MES1zStandard shelving location