The 22 immutable laws of branding : how to build a product or service into a world-class brand
by
 
Ries, Al.

Title
: 
The 22 immutable laws of branding : how to build a product or service into a world-class brand

Author
: 
Ries, Al.

ISBN
: 
9780060007737

Personal Author
: 
Ries, Al.

Edition
: 
1st ed. [expanded].

Publication Information
: 
New York : HarperBusiness, ©2002.

Physical Description
: 
xvi, 255 pages : illustrations ; 24 cm

General Note
: 
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
 
Includes index.

Contents
: 
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.

Subject Term
: 
Branding (Marketing)
 
Marketing -- Decision making.
 
Internet marketing.

Added Author
: 
Ries, Laura.

Electronic Access
: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
 
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000113973658.827 RIE1