Best ads : humour in advertising
by
 
Saunders, Dave, author

Title
: 
Best ads : humour in advertising

Author
: 
Saunders, Dave, author

ISBN
: 
9780713481051

Personal Author
: 
Saunders, Dave, author

Physical Description
: 
128 pages : chiefly color illustrations; 23 x 25 cm

General Note
: 
Includes index.

Abstract
: 
This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.

Subject Term
: 
Wit and humor in advertising.
 
Advertising.
 
Advertising -- Psychological aspects.
 
Advertising. (OCoLC)fst00797511
 
Advertising -- Psychological aspects. (OCoLC)fst00797734
 
Wit and humor in advertising. (OCoLC)fst01734106
 
Humor (grappigheden)
 
Advertenties.


LibraryMaterial TypeItem BarcodeShelf NumberCopyStatus
VEGA BordeauxGeneral Books000005425741.672 SAU1On-Shelf Student