Contemporary cases in southern African marketing
by
 
Abratt, Russell.

Title
: 
Contemporary cases in southern African marketing

Author
: 
Abratt, Russell.

ISBN
: 
9781869285845

Edition
: 
2nd ed.

Publication Information
: 
Claremont, South Africa : NAE, 2007.

Physical Description
: 
xiii, 134 pages : illustrations ; 25 cm

Contents
: 
Case studies: Addo Elephant park -- Colgate Total -- Disprin -- Eastern Cape Tourism Board -- Exclusive Books -- Harvey World Travel -- Netflorist -- Pick 'n Pay -- Royal Macadamia -- South African Breweries Miller -- South African Police Services -- Standard Bank.

Subject Term
: 
Marketing -- South Africa -- Case studies.
 
Marketing -- South Africa.
 
Marketing. (OCoLC)fst01010167

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Abratt, Russell.
 
Klopper, H. B., 1974-
 
Viljoen, Kim.


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