Marketing management
by
 
Van der Walt, Annamarie.

Title
: 
Marketing management

Author
: 
Van der Walt, Annamarie.

ISBN
: 
9780702134432

Edition
: 
3rd ed.

Publication Information
: 
Kenwyn : Juta and Co., 1996.

Physical Description
: 
xxi, 620 pages : illustrations ; 25 cm

Contents
: 
The evolution of marketing thought ; The marketing concept ; Relationship marketing ; Consumer behaviour and consumerism ; Buyer behaviour ; Marketing information systems ; The product mix ; Pricing decisions.

Subject Term
: 
Marketing.
 
Marketing. (OCoLC)fst01010167

Added Author
: 
Van der Walt, Annamarie.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000051386658.8 MAR1