Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's
by
Burnett, Ken.
Title
:
Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's
Author
:
Burnett, Ken.
ISBN
:
9780273038733
Personal Author
:
Burnett, Ken.
Publication Information
:
Pitman, 1992.
Physical Description
:
[224] pages : 15 illustrations ; 23 cm
Subject Term
:
Strategic alliances (Business)
Customer relations.
Marketing -- Key accounts.
Selling -- Key accounts.
Electronic Access
: