The new rules of the game -- Overview: the key conclusions -- Definitions and consumer trends -- Learning from the pioneers in electronic selling -- Future growth of electronic shopping: look out for 2005! -- The ES test: how to tell how much your business is going to be affected -- How can retailers respond? -- Ten strategic options for retailers -- The store of the future -- Rapidly improving technology meets growing consumer demand -- The world is changing: assets to knowledge -- Structural difficulties with the internet will be overcome -- How can manufacturers respond? -- Ten strategic options for manufacturers -- The new marketing imperatives: marketing in the electronic age -- Setting the strategy and mobilising the organisation -- The next wave in electronic shopping -- The battle for the digital consumer--a case study -- The retailer dilemma--can shops still be profitable? -- Retail banking case study.