The creative business guide to running a graphic design business
by
Foote, Cameron S.
Title
:
The creative business guide to running a graphic design business
Author
:
Foote, Cameron S.
ISBN
:
9780393730777
Personal Author
:
Foote, Cameron S.
Edition
:
1st ed.
Publication Information
:
New York : Norton, c2001.
Physical Description
:
416 p. : ill. ; 24 cm.
General Note
:
Includes index.
Contents
:
Organization. A Solid Foundation. Structure and Facilities. Outside Support Services -- Personnel. Organizing. Hiring. Motivating. Creative Direction. Dismissing -- Marketing. Positioning. Promoting. Selling -- Operations. Pricing Your Services. Working with Clients. Grow the Business? Financial Issues. Personal Issues -- Appendices -- Twenty-Five Management Standards -- Six Management Case Studies -- A Designer's Short Course in Marketing -- Samples and Forms.
Abstract
:
This is the industry's first comprehensive manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.
Subject Term
:
Commercial art -- United States -- Marketing.
Graphic arts -- United States -- Marketing.
Small business -- United States -- Management.
Art publicitaire -- États-Unis -- Commercialisation.
Arts graphiques -- États-Unis -- Commercialisation.
Petites et moyennes entreprises -- États-Unis -- Marketing.
Commercial art -- Marketing. (OCoLC)fst00869344
Graphic arts -- Marketing. (OCoLC)fst00946615
Small business -- Management. (OCoLC)fst01121306
Geographic Term
:
United States. (OCoLC)fst01204155
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Pretoria | General Books | 000135043 | 741.6 FOO | 1 |