Global marketing strategies
by
Jeannet, Jean-Pierre.
Title
:
Global marketing strategies
Author
:
Jeannet, Jean-Pierre.
ISBN
:
9780618071883
9780618071920
9786180719291
Personal Author
:
Jeannet, Jean-Pierre.
Edition
:
5th ed.
Publication Information
:
Boston : Houghton Mifflin, ©2001.
Physical Description
:
xxi, 762 pages : color illustrations ; 24 cm
Contents
:
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.
Subject Term
:
Export marketing -- Management.
Export marketing -- Management -- Case studies.
Export marketing -- Management. (OCoLC)fst00918717
Internationale marketing.
Strategisch management.
Added Author
:
Hennessey, Hubert D.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015710037 | 658.848 H515G 2001 | 1 |
| IIEMSA | General Books | 33168015710078 | 658.848 H515G 2001 | 2 |
| RC Braamfontein | General Books | 000082528 | 658.848 JEA | 1 |
| VEGA Durban | General Books | 000014069 | 658.802 JEA | 1 |