Consumer behavior and marketing action
by
Assael, Henry.
Title
:
Consumer behavior and marketing action
Author
:
Assael, Henry.
ISBN
:
9780534029906
Personal Author
:
Assael, Henry.
Edition
:
2nd ed.
Publication Information
:
Boston, Mass. : Kent Pub. Co., ©1984.
Physical Description
:
xx, 695 pages : illustrations ; 25 cm
Subject Term
:
Consumer behavior.
Motivation research (Marketing)
Electronic Access
: