Price management
by
 
Machado, Ricardo.

Title
: 
Price management

Author
: 
Machado, Ricardo.

ISBN
: 
9780702197895

Publication Information
: 
Cape Town : Juta, 2013.

Physical Description
: 
viii, 160 pages : illustrations ; 25 cm

Contents
: 
The nature and role of pricing in the organisation -- Value -- The role of price in the marketing mix -- The pricing model -- Identify pricing constraints -- Estimating demand and revenue relationships -- Pricing objectives -- Selecting an approximate price level -- Setting the list or quoted price -- Adjustments to the list (or quoted) price.

Subject Term
: 
Pricing.
 
Pricing. (OCoLC)fst01076230

Added Author
: 
Machado, Ricardo.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025769155658.816 M149P 20131
VC Durban NorthGeneral Books000125033658.816 MAC1
VEGA BordeauxRecommended Books000136089658.816 MAC1
VEGA Cape TownRecommended Books000037177658.816 MAC1
VEGA DurbanRecommended Books000011176658.816 MAC1
VEGA PretoriaRecommended Books000187195658.816 MAC1