Experience the message : how experiential marketing is changing the brand world.
by
Lenderman, Max.
Title
:
Experience the message : how experiential marketing is changing the brand world.
Author
:
Lenderman, Max.
ISBN
:
9781551991696
Personal Author
:
Lenderman, Max.
Physical Description
:
1 online resource
Subject Term
:
Branding (Marketing)
Brand choice.
Electronic Access
:
