Promotion : advertising, publicity, personal selling, sales promotion
by
Stanley, Richard E.
Title
:
Promotion : advertising, publicity, personal selling, sales promotion
Author
:
Stanley, Richard E.
ISBN
:
9780137308958
Personal Author
:
Stanley, Richard E.
Edition
:
2nd ed.
Publication Information
:
Englewood Cliffs, N.J. : Prentice-Hall, ©1982.
Physical Description
:
xxii, 389 pages : illustrations ; 24 cm
Subject Term
:
Sales promotion.
Advertising.
Public relations.
Selling.