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Fundamentals of modern marketing

by

Cundiff, Edward W.

Title

:

Fundamentals of modern marketing

Author

:

Cundiff, Edward W.

ISBN

:

9780133413885

Personal Author

:

Cundiff, Edward W.

Edition

:

3d ed.

Publication Information

:

Englewood Cliffs, N.J. : Prentice-Hall, ©1980.

Physical Description

:

xiv, 462 pages : illustrations ; 24 cm

Subject Term

:

Marketing.

Added Author

:

Still, Richard Ralph, 1921-

Govoni, Norman A. P.,