Consumer behavior and the practice of marketing
by
 
Runyon, Kenneth E.

Title
: 
Consumer behavior and the practice of marketing

Author
: 
Runyon, Kenneth E.

ISBN
: 
9780675081597

Personal Author
: 
Runyon, Kenneth E.

Edition
: 
2d ed.

Publication Information
: 
Columbus : C.E. Merrill Pub. Co., ©1980.

Physical Description
: 
xv, 486 pages : illustrations ; 26 cm

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)
 
Marketing research.