"Storytelling has proven to be the most influential form of communication, and a skill that is central to leadership effectiveness. Yet, very little literature is available to practitioners as to how this important competency can be developed for use in organisations. Every Leader A Storyteller : Breathing Brightness Into Business splendidly fills that gap. With loads of examples from the author's personal experiences and detailed descriptions of the creative processes adopted to both create and craft great stories, the book will appeal to everyone in organisations interested in maximising their personal power and charisma"--Page 4 of cover.