The new influencers : a marketer's guide to the new social media
by
Gillin, Paul.
Title
:
The new influencers : a marketer's guide to the new social media
Author
:
Gillin, Paul.
ISBN
:
9781884956942
Personal Author
:
Gillin, Paul.
Publication Information
:
Fresno, Calif. : Quill Driver Books, ©2009.
Physical Description
:
xviii, 236 pages : illustrations ; 23 cm
General Note
:
Originally published in 2007.
Contents
:
The origins of social media -- From chaos, structure -- Enthusiasts -- Influencer profile--the gadget king -- Measures of influence -- Corporate conversations -- Influencer profile--the corporate renegade -- Small is beautiful -- Putting "public" back into public relations -- Influencer profile--the marketer -- The talkers -- Influencer profile--the sound man -- Tools of the trade -- Influencer profile--the toolmaker -- Going viral -- Influencer profile--the guerilla -- Next steps.
Subject Term
:
Marketing -- Blogs.
Social media -- Economic aspects.
Customer relations.
Interactive marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 000001995 | 658.872 GIL | 1 |