Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Google, Inc -- 2005 -- Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Strategic management case analysis -- How to prepare and present a case analysis.