The marketing research process.
by
Crimp, Margaret.
Title
:
The marketing research process.
Author
:
Crimp, Margaret.
ISBN
:
9780135565155
Personal Author
:
Crimp, Margaret.
Edition
:
3rd ed.
Publication Information
:
Prentice Hall, 1990.
Physical Description
:
xiii, 336 pages
Contents
:
Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media planning.
Subject Term
:
Marketing research.