Mastering fashion marketing
by
 
Jackson, Tim, 1963-

Title
: 
Mastering fashion marketing

Author
: 
Jackson, Tim, 1963-

ISBN
: 
9781403919021

Personal Author
: 
Jackson, Tim, 1963-

Publication Information
: 
Basingstoke [England] ; New York : Palgrave Macmillan, 2009.

Physical Description
: 
xviii, 376 p. : ill., plans ; 24 cm.

Series
: 
Palgrave master series
 
Palgrave master series.

Contents
: 
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.

Abstract
: 
This book combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. This book combines contemporary marketing theory with analysis.

Subject Term
: 
Fashion merchandising.

Added Author
: 
Shaw, David, 1947 December 17-

Electronic Access
: 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
 
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxPrescribed books000145257746.9 JAC1
VEGA DurbanRecommended Books000012710746.9 JAC1
VEGA DurbanRecommended Books000012709746.9 JAC2
VEGA DurbanRecommended Books000011721746.9 JAC3