Basic marketing research : a decision-making approach
by
 
Malhotra, Naresh K.

Title
: 
Basic marketing research : a decision-making approach

Author
: 
Malhotra, Naresh K.

ISBN
: 
9780136037903
 
9780136066750
 
9780135024140

Personal Author
: 
Malhotra, Naresh K.

Edition
: 
3rd ed.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, ©2009.

Physical Description
: 
xxvi, 645 pages : color illustrations ; 29 cm

Subject Term
: 
Marketing research.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000016770658.83 MAL1
RC MbombelaGeneral Books000098055658.83 MAL1