How to make your advertising twice as effective at half the cost
by
Lewis, Herschell Gordon, 1926-2016.
Title
:
How to make your advertising twice as effective at half the cost
Author
:
Lewis, Herschell Gordon, 1926-2016.
ISBN
:
9780933893870
Personal Author
:
Lewis, Herschell Gordon, 1926-2016.
Edition
:
1990s ed.
Publication Information
:
Chicago, Ill. : Bonus Books, ©1990.
Physical Description
:
xiii, 273 pages : illustrations ; 24 cm
General Note
:
Originally published: Chicago : Nelson-Hall, ©1979.
Subject Term
:
Advertising.
Advertising -- Costs.