Marketing plans : how to prepare them, how to use them
by
McDonald, Malcolm.
Title
:
Marketing plans : how to prepare them, how to use them
Author
:
McDonald, Malcolm.
ISBN
:
9780750601078
9780434913008
Personal Author
:
McDonald, Malcolm.
Edition
:
2nd ed.
Publication Information
:
Oxford ; London : Published on behalf of the Chartered Institute of Marketing and the CAM Foundation : Butterworth/Heinemann, 1989.
Physical Description
:
ix, 337 pages : illustrations ; 24 cm.
Series
:
Marketing series (London, England)
General Note
:
Includes index.
"Professional development series."
Subject Term
:
Marketing -- Management.
Added Corporate Author
:
Chartered Institute of Marketing.
CAM Foundation.