How to write great copy : learn the unwritten rules of copywriting
by
Gettins, Dominic.
Title
:
How to write great copy : learn the unwritten rules of copywriting
Author
:
Gettins, Dominic.
ISBN
:
9780749446635
9780749448622
9786610550654
Personal Author
:
Gettins, Dominic.
Edition
:
2nd ed.
Publication Information
:
London ; Philadelphia : Kogan Page, 2006.
Physical Description
:
1 online resource (xvi, 192 pages) : illustrations
Contents
:
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four: Be Relevant; Rule Five: Be Objective; Rule Six: Keep It Simple; Rule Seven: Know Your Medium; Rule Eight: Be Ambitious.
Abstract
:
In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.
Subject Term
:
Advertising copy -- Handbooks, manuals, etc.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising copy. (OCoLC)fst00797842
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| RC Durban | General Books | 000075704 | 659.132 | 1 |
| RC Pretoria CBD | General Books | 000030185 | 659.132 GET | 1 |
| VC Cape Town | General Books | 000004887 | 659.132 GET | 1 |
| VC Durban North | General Books | 000023627 | 659.132 GET | 1 |
| VC Nelson Mandela Bay | General Books | 000042008 | 659.132 GET | 1 |
| VC Pietermaritzburg | General Books | 000093416 | 659.132 GET | 1 |
| VC Pretoria | Recommended Books | 000063263 | 659.132 GET | 1 |
| VC Sandton | General Books | 000108177 | 659.132 GET | 1 |
| VC Westville | Prescribed books | 000057216 | 659.132 GET | 1 |
| VEGA Bordeaux | Prescribed books | 000116098 | 659.132 GET | 1 |
| VEGA Cape Town | Recommended Books | 000037164 | 659.132 | 1 |
| VEGA Durban | Recommended Books | 000011161 | 659.132 GET | 1 |