How to write great copy : learn the unwritten rules of copywriting
by
 
Gettins, Dominic.

Title
: 
How to write great copy : learn the unwritten rules of copywriting

Author
: 
Gettins, Dominic.

ISBN
: 
9780749446635
 
9780749448622
 
9786610550654

Personal Author
: 
Gettins, Dominic.

Edition
: 
2nd ed.

Publication Information
: 
London ; Philadelphia : Kogan Page, 2006.

Physical Description
: 
1 online resource (xvi, 192 pages) : illustrations

Contents
: 
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four: Be Relevant; Rule Five: Be Objective; Rule Six: Keep It Simple; Rule Seven: Know Your Medium; Rule Eight: Be Ambitious.

Abstract
: 
In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.

Subject Term
: 
Advertising copy -- Handbooks, manuals, etc.
 
BUSINESS & ECONOMICS -- Advertising & Promotion.
 
Advertising copy. (OCoLC)fst00797842

Electronic Access
: 
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
 
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
 
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
 
ebrary http://site.ebrary.com/id/10137812
 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
 
MyiLibrary http://www.myilibrary.com?id=55065
 
OverDrive https://www.overdrive.com/search?q=DAB65422-3044-481E-9AE6-325AF715F66C
 
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780749446635
 
MyiLibrary, Table of contents http://www.myilibrary.com?id=55065&ref=toc
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005035378-d.html
 
Image http://images.contentreserve.com/ImageType-100/1192-1/{DAB65422-3044-481E-9AE6-325AF715F66C}Img100.jpg
 
Volltext http://proquest.tech.safaribooksonline.de/9780749446635


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