This is PR : the realities of public relations
by
Newsom, Doug.
Title
:
This is PR : the realities of public relations
Author
:
Newsom, Doug.
ISBN
:
9780534101404
Personal Author
:
Newsom, Doug.
Edition
:
4th ed.
Publication Information
:
Belmont, Calif. : Wadsworth Pub. Co., c1989.
Physical Description
:
x, 527 p. : ill. ; 24 cm.
General Note
:
Includes index.
Contents
:
Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal environment -- PR in action -- Appendixes.
Subject Term
:
Public relations.
Added Author
:
Scott, Alan, 1912-2001.
Turk, Judy VanSlyke.
Electronic Access
: