SocialCorp : social media goes corporate
by
 
Postman, Joel.

Title
: 
SocialCorp : social media goes corporate

Author
: 
Postman, Joel.

ISBN
: 
9780321580085

Personal Author
: 
Postman, Joel.

Publication Information
: 
Berkeley, CA : New Riders, ©2009.

Physical Description
: 
xii, 195 pages : illustrations ; 23 cm.

Series
: 
Voices that matter
 
Voices that matter.

General Note
: 
Includes index.

Contents
: 
Social media goes corporate -- What does it take to become a SocialCorp? -- What are social media and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right people -- Balancing social media risk and reward -- Can you count everything that counts? -- SocialCorp 2.0: corporate communications inside out.

Abstract
: 
This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a company that has adopted social media intelligently & effectively, in a way that does not compromise the company's primary obligations as a corporation.

Subject Term
: 
Communication in management.
 
Social media.


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