Contents -- Introduction -- Ambassadors -- Clearly there's no substitute -- Announcements -- The information super highway -- Astroturfing -- PR creates smokescreen -- Brands -- Cola brands fizzing after allegations -- Briefings -- Master plan Leeds to nowhere -- Broadcast media -- PR man of letters -- Celebrities -- Community relations -- Good intentions turned around -- Contingency planning -- In a froth over debt collection -- Crisis Management -- Motorists let down by tyre fiasco -- Damage limitation -- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb mailer -- Disclosure -- 'Virus' catches consultancy out -- Endorsement -- Radio star makes waves -- Ethics -- The lie of the land -- Event management -- PROs left feeling sheepish -- Financial PR 1 -- Share value takes a kicking -- Financial PR 2 -- From sexual relations to investor relations -- Goodwill -- Trouble brewing -- Government -- Grave error in burying bad news -- Grassroots campaigns -- Boob job exposed -- Guerrilla marketing -- Naked ambition -- Healthcare PR 1 -- Open doors policy opens wounds -- Healthcare PR 2 -- A bitter pill to swallow -- Hype -- Bottled water launch becomes washout -- Icons -- Home truths for lifestyle icon -- Internal communications -- Mechanical failure -- Interviews 1 -- Losing the PR war -- Interviews 2 -- Dogged by bad publicity -- Issues management -- Pouring oil on troubled waters -- Journalists 2 -- Investigating journalism -- Journalists 3 -- Smoke and Glass mirrors -- Kobe Bryant -- Hot shot caught short -- Launches 1 -- Unsinkable enthusiasm -- Leadership -- Conservative with a small 'c' -- Libel -- Lawsuit hard to swallow for PR people -- Lobbying -- PR hall of shame -- Mascots -- Costume drama -- Media lists -- List hysteria alert -- Media relations 1 -- Football guru's PR own goal -- Media relations 2 -- New release hits wrong note -- Minority groups -- Taking the message to market -- News management -- Courage of convictions -- Newspapers -- Retraction drives newspaper bananas -- Off the record -- All that glitters. -- Opinion formers -- Image is a bankable asset -- Philanthropy -- A good strategic fit? -- Photocalls -- Hotel reservations over photocall -- Political PR -- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth -- Quotes -- Radio -- Promotion leaves station cooling its heels -- Reputation management -- Even playing field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars reputation -- Smear campaigns -- Virgin sullied but reputation intact -- Soundbites -- When the chips are down -- Speeches -- CEO caught pie-eyed -- Spokespeople -- Legal eagle sings the blues -- Sports PR -- Kicked into touch -- Stakeholder relations -- Airline grounded over PR response -- Stunts -- Tearing strips off publicity attempt -- Targeting -- Scouting for revenue -- Television -- Bogged down -- Testimonials -- Word is out -- Undercover operations -- A royal pardon -- Video News Releases -- Video killed the media star -- Viral marketing -- Maize of deception -- World Wide Web 1- Kick in the teeth -- World Wide Web 2 -- Room for improvement -- XXXX Factor -- Youth marketing -- Knickers in a twist -- Zephaniah, Benjamin -- Poetic licence -- Conclusion -- What's making PR such a disaster area?