One billion customers : lessons from the front lines of doing business in China
by
McGregor, James, 1953-
Title
:
One billion customers : lessons from the front lines of doing business in China
Author
:
McGregor, James, 1953-
ISBN
:
9781857883589
Personal Author
:
McGregor, James, 1953-
Publication Information
:
London : Nicholas Brealey, 2005.
Physical Description
:
xix, 312 pages : 1 map ; 22 cm
General Note
:
Includes index.
Contents
:
Introduction : a startup and a turnaround -- The grand bargain -- Same bed, different dreams -- Eating the emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the the future.
Abstract
:
Foreign companies are flocking to China to both buy and sell. Now, the first book to present a coherent picture of China's emergence as a global economic power, 'One Billion Customers' maximises the expansive knowledge of a respected journalist, and the ultimate China business insider.
Subject Term
:
Business enterprises, Foreign -- China.
Business enterprises, Foreign -- Government policy -- China.
Investments, Foreign -- China.
Business enterprises, Foreign. (OCoLC)fst00842659
Business enterprises, Foreign -- Government policy. (OCoLC)fst00842662
Commercial policy. (OCoLC)fst00869569
Investments, Foreign. (OCoLC)fst00978370
Geographic Term
:
China -- Commercial policy.
China. (OCoLC)fst01206073
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Durban | Recommended Books | 000014498 | 658.1 MCG | 1 |