The king of Madison Avenue : David Ogilvy and the making of modern advertising
by
 
Roman, Kenneth.

Title
The king of Madison Avenue : David Ogilvy and the making of modern advertising

Author
Roman, Kenneth.

ISBN
9781403978950
 
9780230100367

Personal Author
Roman, Kenneth.

Edition
1st ed.

Publication Information
New York : Palgrave Macmillan, 2009.

Physical Description
xiv, 282 pages, [8] pages of plates : illustrations ; 25 cm

Contents
An eccentric Celtic mixture -- I failed every exam -- The making of a salesman -- Who was Mather? -- Lucre in America -- The farmer and the spy -- Big ideas -- The philosopher kings -- The true church -- The king in his castle -- Megamergers and megalomaniacs -- A disease called entertainment -- The burr of singularity.

Abstract
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Personal Subject
Ogilvy, David, 1911-1999.

Subject Term
Advertising executives -- United States -- Biography.
 
Advertising agencies -- United States -- History -- 20th century.
 
Advertising -- United States -- History -- 20th century.

Electronic Access
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025447174659.092 R758K 20091
VC SandtonGeneral Books000108854659.1 ROM1