Media planning : art or science : a guide to the essentials of media planning
by
 
Muller, Gordon, 1952-

Title
: 
Media planning : art or science : a guide to the essentials of media planning

Author
: 
Muller, Gordon, 1952-

ISBN
: 
9780620335836

Personal Author
: 
Muller, Gordon, 1952-

Edition
: 
3rd ed.

Publication Information
: 
[Bryanston] : Advertising Media Association of South Africa, [2005]

Physical Description
: 
469 pages : illustrations (some color) ; 30 cm

General Note
: 
Cover title.
 
Includes glossary.

Subject Term
: 
Advertising -- South Africa.
 
Advertising media planning -- South Africa.
 
Mass media and business -- South Africa.
 
Marketing -- South Africa -- Management.
 
Advertising. (OCoLC)fst00797511
 
Advertising media planning. (OCoLC)fst00797876
 
Marketing -- Management. (OCoLC)fst01010209
 
Mass media and business. (OCoLC)fst01011331

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Corporate Author
: 
Advertising Media Association of South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025454584659.111 M958M 20051
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