Surviving the SA media : building bridges to make the media more accessible
by
 
Scher, Marion.

Title
: 
Surviving the SA media : building bridges to make the media more accessible

Author
: 
Scher, Marion.

ISBN
: 
9781869221546

Personal Author
: 
Scher, Marion.

Publication Information
: 
Randburg, Republic of South Africa : Knowres Publishing, 2009.

Physical Description
: 
vii, 156 pages : illustrations ; 25 cm

Contents
: 
Getting results -- Knowing your media -- Writing the release -- So what do we mean by 'newsworthy'? -- How newspapers work -- Launches -- Getting into the electronic media -- Preparing for the interview -- The interview -- Handling the studio interview -- Becoming a credible spokesperson -- Crisis communication and the media -- Social media and what they mean to you -- Dealing with the international press/agencies.

Subject Term
: 
Publicity -- South Africa.
 
Mass media and business -- South Africa.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000003718302.32 SCH1
VC Cape TownGeneral Books000026717302.32 SCH2
VC Cape TownGeneral Books000001587302.32 SCH1
VC Durban NorthLecturer Books000024464302.32 SCH1
VC Durban NorthGeneral Books000125842302.32 SCH4
VC Durban NorthGeneral Books000125843302.32 SCH5
VC PretoriaGeneral Books000063607302.32 SCH1
VC PretoriaRecommended Books000063817302.32 SCH2
VC PretoriaGeneral Books000063818302.32 SCH3
VC SandtonGeneral Books000109102302.32 SCH1
VC SandtonGeneral Books000109087302.32 SCH2
VC SandtonGeneral Books000109089302.32 SCH3
VC WaterfallPrescribed books000029227302.32 SCH1
VC WaterfallPrescribed books000029307302.32 SCH2
VC WaterfallLecturer Books000029885302.32 SCH3
VC WestvillePrescribed books000058555302.32 SCH1
VC WestvillePrescribed books000058592302.32 SCH2
VEGA BordeauxPrescribed books000111025302.32 SCH1