Brain tattoos : creating unique brands that stick in your customers' minds
by
Post, Karen.
Title
:
Brain tattoos : creating unique brands that stick in your customers' minds
Author
:
Post, Karen.
ISBN
:
9780814472347
Personal Author
:
Post, Karen.
Publication Information
:
New York : AMACOM, ©2005.
Physical Description
:
xx, 187 pages : illustrations ; 23 cm
Contents
:
Foreword / Your brand : how to create an indelible mental mark -- Brand checkup : is your tattoo one big smudge? -- Brand Moi : your personal brand -- Brand warriors : qualities of great brand builders -- Branding basics : how to construct your tattoo plan -- Brand naming : art, skill, and luck -- Four engines of brand development -- fifth engine : eleven tattoo tactics that speak loudly even when you whisper -- Internal branding : breathing the brand into your organization -- Before you brand, protect your assets -- Epilogue : top-ten tattoo taboos -- Afterword
Abstract
:
Make your brand so strong customers can't get it out of their heads! Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.
Subject Term
:
Brand name products.
Branding (Marketing)
Brand name products -- Marketing.
Brand name products. (OCoLC)fst00837883
Branding (Marketing) (OCoLC)fst01743755
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015764521 | 658.827 P857B 2005 | 1 |
| VEGA Durban | General Books | 000014829 | 658.8 POS | 1 |