"In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."--Jacket.