Competitive advantage : creating and sustaining superior performance
by
Porter, Michael E., 1947-
Title
:
Competitive advantage : creating and sustaining superior performance
Author
:
Porter, Michael E., 1947-
ISBN
:
9780029250907
9780684841465
Personal Author
:
Porter, Michael E., 1947-
Publication Information
:
New York : Free Press ; London : Collier Macmillan, ©1985.
Physical Description
:
xviii, 557 pages : illustrations ; 25 cm
Contents
:
1. Competitive strategy: the core concepts -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader.
Subject Term
:
Competition.
Industrial management.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Sandton | General Books | 000051117 | 658 POR | 1 |