Why we buy : the science of shopping
by
 
Underhill, Paco.

Title
: 
Why we buy : the science of shopping

Author
: 
Underhill, Paco.

ISBN
: 
9781416595243

Personal Author
: 
Underhill, Paco.

Edition
: 
Updated and rev.

Publication Information
: 
New York : Simon & Schuster Pbks., ©2009.

Physical Description
: 
xii, 306 pages ; 22 cm

General Note
: 
Includes index.

Contents
: 
Instead of Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping -- Screen savers, jet lag and whirling dervishes: the culture of shopping.

Abstract
: 
Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.

Subject Term
: 
Marketing research.
 
Consumer behavior.
 
Shopping.

Electronic Access
: 
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000006763658.834 UND1
VEGA Cape TownGeneral Books000035375658.834 UND1
VEGA DurbanGeneral Books000013678658.834 UND1
VEGA DurbanGeneral Books000013680658.834 UND2