In the beginning -- Choosing the right business -- Buying an existing business -- Understanding your market -- Calculating your startup costs -- Write a winning business plan -- Structuring your business -- The money hunt -- Location, location, location -- Branding 101 -- Products and inventory -- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease -- Making a profit -- Getting and extending credit -- Insurance -- Get a handle on taxes -- Legal-ease I -- Legal ease II -- Successful advertising strategies -- Marketing muscle -- Your web presence -- Exodus -- Hiring and firing -- Employee benefits demystified -- Training and motivating your staff -- Extraordinary sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets -- The home based business -- Successful home-based businesses strategies -- The shoestring entrepreneur -- Marketing on a shoestring -- Small business success secrets I: money -- Small business success secrets II: vision.