Marketing communications
by
 
Koekemoer, Ludi.

Title
: 
Marketing communications

Author
: 
Koekemoer, Ludi.

ISBN
: 
9780702165092

Publication Information
: 
Lansdowne, South Africa : Juta Academic, 2004.

Physical Description
: 
xiv, 578 pages : illustrations

General Note
: 
Originally published as Promotional strategy : marketing communications in practice, Juta, 1998.

Subject Term
: 
Communication in marketing.
 
Marketing.

Added Author
: 
Koekemoer, Ludi.
 
Bird, Steve.


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