Marketing : managing profitable customer relationships -- Company and marketing strategy : partnering to build customer relationships -- Marketing in the digital age : making new customer connections -- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategies -- New-product development and product life-cycle strategies -- Pricing considerations and approaches -- Pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and society : social responsibility and marketing ethics.