Web marketing for dummies
by
Zimmerman, Jan.
Title
:
Web marketing for dummies
Author
:
Zimmerman, Jan.
ISBN
:
9780470371817
Personal Author
:
Zimmerman, Jan.
Edition
:
2nd ed.
Publication Information
:
Hoboken, NJ : Wiley Pub., Inc., ©2009.
Physical Description
:
xviii, 414 pages : illustrations ; 24 cm.
Series
:
--For dummies
--For dummies.
General Note
:
Includes index.
Contents
:
Getting going with online marketing -- Building a marketing-effective web site -- Exploring online marketing basics -- Spending online marketing dollars -- Maximizing your web success -- Parts of tens.
Abstract
:
Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars.
Subject Term
:
Internet marketing.
Internet advertising.