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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin, 1970-

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindström, Martin, 1970-

9780749442842

9780749438678

Lindström, Martin, 1970-

Rev. pbk. ed.

London ; Sterling, Va. : Kogan Page, 2004.

xxviii, 321 pages : illustrations ; 24 cm

1. Tweens -- 2. Tween dreams for sale -- 3. Bonded to brands : the transition years / Nigel Hollis -- 4. Exit fairyland -- 5. Creating imagination -- 6. How do tweens feel about brands? / Patricia B. Seybold -- 7. Stardust -- 8. The peer factor -- 9. Cyberchild -- 10. Personalized brands build strong businesses / Patricia B. Seybold -- 11. Santa's nightmare -- 12. The essence of being a child / Yun Mi Antorini -- 13. Pump up the volume -- 14. Superchannels -- 15. Kidzbiz -- 16. Tweens take to hats / Patricia B. Seybold -- 17. Calling kids -- App. 1. The BRANDchild research : the world's most extensive study of tween attitudes and brand relationships.

Brand name products.

Child consumers.

Advertising and children.

Marketing research.

Seybold, Patricia B.

Millward Brown (Firm)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html