An introduction -- The sports events industry -- Historical perspective -- Importance of sports events -- Scale of the industry -- Structures -- Participants -- The discipline of event management -- Event managers -- The future -- Event organizations -- International sport -- Event owners and organizers -- The sports event planning process -- A new approach to the event planning process -- Staged process -- Impacts and legacies -- Land regeneration -- Facilities and services -- Social regeneration -- Political development -- Cultural development -- Sports development -- Environmental development -- Economic development -- Tourism -- Financial planning and control -- Event feasibility -- Financial planning -- Budgeting -- Financial control -- Financial risk management -- Event revenue maximization -- Revenue planning -- The bidding process -- The bid process -- The Olympic Games bidding process -- Key bid components and criteria -- Losing bids/winning strategies -- Event implementation -- Event implementation -- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and event goals -- Internal and external analyses -- Marketing goals -- Market selection -- The marketing strategy -- Organization and implementation -- Control -- Innovative communications -- Integrated marketing communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media -- Sports event sponsorship -- A historical perspective.