"This edition has a South African focus within the wider context of Africa and includes material addressing recent challenges of intercultural communication. It includes typical examples of the problems and conflicts, such as between different racial and ethnic groups, experienced by those living in a country with a relatively young democracy with its past of apartheid, 11 official langusges, a growing gap between rich and poor and a declining economy. We believe that the democratic ideal of one Rainbow nation will, to a large extent, depend on the effectiveness of intercultural communication."--Page xi.