Reputation management : the key to successful public relations and corporate communication
by
Doorley, John.
Title
:
Reputation management : the key to successful public relations and corporate communication
Author
:
Doorley, John.
ISBN
:
9780415801843
9780415801850
9780203876862
9780203961483
Personal Author
:
Doorley, John.
Edition
:
2nd ed.
Publication Information
:
New York ; London : Routledge, 2010.
Physical Description
:
xxvii, 428 pages : illustrations ; 27 cm
General Note
:
Originally published: New York ; London : Routledge, ©2007.
Contents
:
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.
Abstract
:
Reputation Management is a how-to guide that rests on the premise that reputation can be measured, monitored, and managed. Each chapter is fleshed out with real-world experience of the authors and contributors.--[book cover].
Subject Term
:
Public relations.
Communication in organizations.
Communication in organizations. (OCoLC)fst00870217
Public relations. (OCoLC)fst01082892
Prestige. (DE-588)4076334-1
Öffentlichkeitsarbeit. (DE-588)4043188-5
Strategisches Management. (DE-588)4124261-0
Unternehmen. (DE-588)4061963-1
PR.
Added Author
:
Garcia, Helio Fred.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025582277 | 659.2 D691R 2011 | 1 |
| VC Pretoria | Recommended Books | 000063659 | 658.45 DOO | 1 |
| VC Sandton | General Books | 000052354 | 658.45 DOO | 1 |